- Ending avoidable blindness in the communities and countries where they work.
- Improving the life chances and choices of Indigenous Australians through improving their health.
- Working through strong partnerships and cross-sector collaborations - at local, national and global levels.
- Building a strong and dynamic organisation, capable of facilitating effective eye and Indigenous health programs and having a positive impact on public opinion, policies and practices.
Hollows died in Sydney in 1993 at the age of 63. The cause of his death was metastatic renal cancer primarily affecting his lungs and brain
Fred Hollows was one of four children, the others being Colin, John and Maurice. All were born in Dunedin, New Zealand, to Joseph and Clarice (Marshall) Hollows.